BBC Travel – Celebrating a French Lemon

CLIENT

BBC Travel

LOCATION

Menton, France

SERVICES PERFORMED

Pre-production, Filming, Editing, Field production, Subtitling, Translation, Event videography, Festival coverage

LANGUAGES

French, English

An award-winning BBC Travel documentary on Menton's lemon heritage

Riviera Media produced a short documentary for BBC Travel on how the town of Menton is reviving its famous lemon, filmed during the Fête du Citron. The film won a 2023 Lowell Thomas Award from the Society of American Travel Writers.

Key facts

  • Client: BBC Travel

  • Location: Menton, French Riviera, during the Lemon Festival

  • Format: video documentary and accompanying article

  • Our role: pre-production, filming, editing, subtitling, translation, festival coverage

  • Recognition: 2023 Lowell Thomas Award, Society of American Travel Writers

The story

Menton has celebrated its lemons since 1934 with the Fête du Citron, which uses around 150 tonnes of citrus for its giant sculptures. Behind the festival, only around 15 local lemon growers remain. BBC Travel wanted a film that went beyond the spectacle and told the story of the people keeping this heritage alive.

How we produced it

  • Access: we organised interviews with growers in their orchards and with the festival team, and managed the permits needed to film within the parade

  • Festival coverage: capturing the scale of the sculptures and the crowds, while keeping the focus on the human story

  • Language: interviews filmed in French, translated and subtitled in English for BBC Travel's international audience

  • Editorial standards: script, structure and fact-checking to BBC requirements, working with the BBC Travel team

The result

The documentary was published by BBC Travel with an accompanying article and received a 2023 Lowell Thomas Award, one of the best-known prizes in travel journalism in the US.

Why it matters for brands

The same skills that make an award-winning documentary make strong brand content: finding the real story, earning people's trust on camera and telling it in English for an international audience.

Read the behind-the-scenes story on our co-founder's blog: The French town reviving its lemon heritage.

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