CLIENT
Business Insider
LOCATION
Cannes, France
SERVICES PERFORMED
Filming, Field production, Videography, Video production, Event videography, Festival videography, Social media video
LANGUAGE
English
Five years as Business Insider's production crew at Cannes Lions
Since 2022, Riviera Media has been Business Insider's production partner and on-site video crew at the Cannes Lions International Festival of Creativity. Every year, we film around 40 interviews with the chief marketing officers of the world's biggest brands, during one of the busiest weeks of the year on the Croisette.
Key facts
Client: Business Insider (US)
Event: Cannes Lions International Festival of Creativity, every year from 2022 to 2026
Volume: around 40 executive interviews a week, in 30-minute slots, 8 a.m. to 6 p.m.
Crew: 3 people, 2 or 3 cameras, lighting and sound
Deliverables: same-day social edits, long-form YouTube videos by the end of the week, panel coverage
Interviewees included: Lorraine Twohill (Google), Kathleen Hall (Microsoft), Raja Rajamannar (Mastercard), Jane Wakely (PepsiCo), Tim Mapes (Delta), Tina Edmundson (Marriott), Marcel Marcondes (AB InBev)
The brief
Business Insider found us online. Their production team in Cannes was lean, and they needed a local crew that knew the city and could flesh out the operation. The goal: a consistent series of interviews with top marketing leaders, filmed during the festival and ready for Business Insider's editorial and social channels. The challenge: senior executives with packed schedules, short time slots and the noise and light of Cannes in June.
How we produced it
We work as Business Insider's local crew, alongside their US editorial and events teams, from a rented suite across from the Palais des Festivals. Each interview has to look the same, whoever the guest and whatever the time of day, so the series reads as one brand.
A repeatable set-up that can be lit and ready in minutes between back-to-back guests, with two or three cameras getting the best angles in a tight space
Tight scheduling with Business Insider's producers, to fit each CMO's 30-minute slot without delays
Field production on the Croisette, managing locations, access and on-site logistics
Social-first deliverables: clips go live during the festival, and many of the full videos are published the same week
These are busy, high-profile guests. Some arrive late, some are not sure yet what they want to say, some have strong personalities. Our job is to make every one of them comfortable and get a strong interview in 30 minutes, with the utmost professionalism.
The result
Over five editions, the series has featured marketing leaders from Google, Microsoft, Amazon, Mastercard, PepsiCo, Delta, Marriott, AB InBev, LinkedIn, Accenture and more. In 2023, we also covered the launch of Insider's CMO platform with Auli'i Cravalho and Ziad Ahmed, and a panel with Mastercard, Diageo, Goodby Silverstein & Partners and Insider Intelligence. Business Insider has hired us again every year since 2022.
“Riviera Media seamlessly handled production for a high-profile global client while delivering outstanding footage. The entire process was smooth and successful.” — Will Wei, Business Insider
What this means for your brand at Cannes
If your brand is at Cannes Lions, you need a crew that already knows the venues, the pace and the expectations of senior executives. That is what we bring to every festival shoot. See how we work with US brands at European festivals.
