CLIENT
Career.io
LOCATION
The Netherlands
SERVICES PERFORMED
Filming, Scripting, Directing, Casting, Editing, Marketing, Digital products, SEA video
LANGUAGE
English
200+ English-language videos for Career.io, Resume.io and TopResume
From February 2020 to December 2024, Riviera Media was the full-service video partner of Career.io, Resume.io and TopResume, three career brands owned by Talent Inc., with teams in the Netherlands and New York. We created more than 200 English-language videos for YouTube, ads and social media. The videos paid for themselves within a year, with an estimated 8x return on investment.
Key facts
Client: Career.io, Resume.io and TopResume, owned by Talent Inc., the Netherlands and New York
Duration: February 2020 to December 2024
Volume: 200+ videos for YouTube, paid ads and social media
Audience: English speakers in the US and worldwide
Our role: content strategy, scriptwriting, casting, directing, filming, editing, motion graphics and project management
Result: the videos paid for themselves within a year, with an estimated 8x return on investment
The brief
Career.io, Resume.io and TopResume help job seekers write better resumes and land better jobs. They needed a steady flow of video content in English to reach job seekers in the US and around the world, on YouTube, in paid ads and on social media. Their teams were based in the Netherlands and New York, their audience in the US and around the world: the content had to sound natural to English speakers from the first second.
How we produced it
We worked as an extension of their marketing team, across the whole chain:
Strategy and scripts: our producer Anna Muckerman, an American journalist, wrote the scripts in native English, as part of the content strategy we built with the client
Casting: we cast actors for some videos and worked with the client's own experts and staff for others
Filming in the Netherlands, in the client's offices, with actors and with their own staff
Editing and motion graphics, managed by us from first cut to final versions for each platform
Project management: one team coordinating with theirs, from brief to delivery, for almost five years
Behind the scenes: coaching an expert on camera
One of the client's career experts knew her subject perfectly but was not comfortable on camera. We coached her through the scripts and the shoots, and helped her deliver her material naturally. It was her first time making this type of video.
The result
Over almost five years, we produced more than 200 videos. The videos paid for themselves within the first year, and we estimate the return on investment at 8x.
“I have worked with Riviera Media on various projects for the past three years. From start to finish, they are consistently helpful and deliver full-service expertise.” — Lotte van Rijswijk, Resume.io
Why it matters for European companies
A European company can speak to an American audience as if it were local. It takes a team that thinks in English, writes in English and knows how to make experts shine on camera, then keeps the quality steady over hundreds of videos. See how we work with European brands going international.
