CLIENT
Vox Media
LOCATION
Brittany, France
SERVICES PERFORMED
Pre-production, Filming, Editing, Field production, Subtitling, Translation, Video production, Post-production
LANGUAGES
French, English
RESULTS
More than 7.6 million views and over 1,800 comments on YouTube
Producing Eater's documentary on France's best butter, watched more than 7.6 million times
For Eater, the US food media brand of Vox Media, Riviera Media produced a documentary on the Bordier butter workshop in Saint-Malo, Brittany. Published in Eater's Vendors series in November 2022, it is our most-watched film, with more than 7.6 million views on YouTube.
Key facts
Client: Eater, Vox Media (US), for whom we have produced around 20 films since 2020
Location: Saint-Malo, Brittany, France
Shoot: two days, four locations
Format: 12-minute documentary, Eater's Vendors series, November 2022
Our role: field production, directing, camera, editing, subtitling and translation
Result: more than 7.6 million views on YouTube
The brief
Eater's audience wants to see how exceptional food is really made, by the people who make it. The film had to show the craft of hand-worked butter in detail, while keeping the pace and storytelling Eater's American viewers expect.
How we produced it
Pre-production in France: securing access to the workshop, planning the shoot around production hours and preparing interviews in French
Filming the craft up close: two days across four locations
Interviews translated and subtitled for an English-speaking audience
Editing to Eater's style: tight, sensory and focused on people, delivered to Vox Media's specifications
The same approach drove our other work for Eater across Europe, from the last artisanal Dijon mustard factory in Burgundy to cannoli in Sicily (869,000 views) and traditional balsamic vinegar in Modena.
The result
The film reached more than 7.6 million views on YouTube and generated a long thread of comments from viewers around the world. It remains our most-viewed film.
“We have used Riviera Media multiple times and cannot say enough about the quality of their work and professionalism. I would highly recommend them for any production needs.” — Stephen Pelletieri, Vox Media
Why it matters for brands
Millions of views do not come from a big budget or a giant crew. They come from a strong story, access to the right people and an edit that speaks to the audience. That is the craft we bring to brand content for European companies speaking to English-speaking audiences.
Read the story behind the shoot: Please keep your hands in my food.
